We are an Un-Agency

FOR

Future-Proof Communication

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What is future-proof communication?

 
 
 
 

In communications, change is the only constant. We love to think "outside the lines" - challenging the traditional appraoch. We test, evaluate and re-think to create communication and strategies that are tailor-made and future-proof.

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What is an Un-Agency?

Outside The Lines works as a decentralized network of communication professionals, where everyone works efficiently according to their core competency. For each project, we compile the ideal team, based on this approach. We work where we're needed: At the customers premises, in a project room or decentralized and connected. This reduces costs and increases efficiency and flexibility.

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CREATING & SCALING STORYTELLING ACROSS MEDIA CHANNELS

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OUR APPROACH

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STEP 1: DISRUPT

First, grab the attention to stand out from the noise.

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STEP 2: PITCH

Then do something worth talking about to bring across your message / product / service.

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STEP 3. INFORM

When people listen, tell them more…

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STEP 4: CONVERT

… to make them buy, follow, like, share, interact, talk about

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What can we do for you?

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our services

a swiss army knife

Strategy

Brand strategy | Communication strategy | Content strategy | Campaign planning

Content & Storytelling

Content production: text, video, photography for owned, earned, paid and social media | Content placement: Media and influencer relations | Strategic content collaborations

Execution

Campaign execution & supervision | Social Media & Community Management | Strategic brand collaborations | Project management

Consulting

Support recruiting | Support onboarding | Team enabling

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our passion

Future Lifestyle

We love to work with future-oriented brands that aim to make our life better or more beautiful.

tech | mobility & e-mobility | new work | sustainable lifestyle | arts & culture | e-commerce | food & foodtech | future living | health & wellness | future parenting & more

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our policy

No Bullshit

We're not trying to sell you what you don't need, we are radically transparent in budget matters and we work towards clear, pre-defined KPIs.

 

"Tomorrow belongs to those who can hear it coming."

— David Bowie

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FOUNDERS

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ERIKA REIMANN

About me

What's coming? Looking today for what will be on everyone's lips the day after tomorrow is my passion. Seeing the bigger picture with one eye and all the nasty little details with the other. My credo in communications: Do something worth talking about - if it’s relevant, you will get the attention you’re looking for.

Some brands I’ve worked with pre-OTL:

Polaroid Originals, Glossybox, Sarenza, photowall.de, Instagram, Samsung, Telekom, Unilever, Procter & Gamble, Condé Nast - GQ Men of the Year, Urban Nation (GeWoBag), Björn Borg Underwear, Outfittery, Happy Socks, Meltin’Pot Jeans, Michalsky StyleNite, Desigual, Bensimon Shoes, ThredUp, Cybex, Samsonite, Muuto, Corona, Mandala Hotel, Toni&Guy, Hawaiian Tropic

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SUSANN SITTE

About me

Whatever I do, I do it with passion and love. Either completely or not at all. I am a passionate networker, constantly seeking for synergies. Disrupt is my philosophy when it comes to developing concepts and ideas. My drive is the tingling sensation when these ideas become reality and cause exactly what they are supposed to: joy.

Some brands I’ve worked with pre-OTL:

Cybex, Coca Cola, photowall.de, Outfittery, Bread & Butter by Zalando, Condé Nast - GQ Men of the Year, aptm Berlin, ESPRIT, Dr. Hauschka, American Spirit, Becks, Carpe Diem

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