What is future-proof communication?
In communications, change is the only constant. We love to think "outside the lines" - challenging the traditional appraoch. We test, evaluate and re-think to create communication and strategies that are tailor-made and future-proof.
What is an Un-Agency?
Outside The Lines works as a decentralized network of communication professionals, where everyone works efficiently according to their core competency. For each project, we compile the ideal team, based on this approach. We work where we're needed: At the customers premises, in a project room or decentralized and connected. This reduces costs and increases efficiency and flexibility.
CREATING & SCALING STORYTELLING ACROSS MEDIA CHANNELS
STEP 1: DISRUPT
First, grab the attention to stand out from the noise.
STEP 2: PITCH
Then do something worth talking about to bring across your message / product / service.
STEP 3. INFORM
When people listen, tell them more…
STEP 4: CONVERT
… to make them buy, follow, like, share, interact, talk about
What can we do for you?
a swiss army knife
Brand strategy | Communication strategy | Content strategy | Campaign planning
Content & Storytelling
Content production: text, video, photography for owned, earned, paid and social media | Content placement: Media and influencer relations | Strategic content collaborations
Campaign execution & supervision | Social Media & Community Management | Strategic brand collaborations | Project management
Support recruiting | Support onboarding | Team enabling
We love to work with future-oriented brands that aim to make our life better or more beautiful.
tech | mobility & e-mobility | new work | sustainable lifestyle | arts & culture | e-commerce | food & foodtech | future living | health & wellness | future parenting & more
We're not trying to sell you what you don't need, we are radically transparent in budget matters and we work towards clear, pre-defined KPIs.
"Tomorrow belongs to those who can hear it coming."
— David Bowie
WHO IS OTL?
What's coming? Looking today for what will be on everyone's lips the day after tomorrow is my passion. Seeing the bigger picture with one eye and all the nasty little details with the other. My credo in communications: Do something worth talking about - if it’s relevant, you will get the attention you’re looking for.
Some brands I’ve worked with in the past:
Polaroid Originals, Glossybox, Sarenza, photowall.de, Instagram, Samsung, Telekom, Unilever, Procter & Gamble, Condé Nast - GQ Men of the Year, Urban Nation (GeWoBag), Björn Borg Underwear, Outfittery, Happy Socks, Meltin’Pot Jeans, Michalsky StyleNite, Desigual, Bensimon Shoes, ThredUp, Cybex, Samsonite, Muuto, Corona, Mandala Hotel, Toni&Guy, Hawaiian Tropic