In today’s fast-paced, digital world a tangible object outside of your phone screen becomes a valued artifact. Even more so, if it is completely unique and impossible to reproduce. This is why a deeply analog product such as instant Polaroid cameras and film is once more highly popular and relevant – especially with digital natives.
OTL co-founder Erika Reimann coordinated as interim manager the launch of the new analog instant photography brand Polaroid Originals as global Head of PR. Developing and executing a global communication strategy for the launch of this new brand under the Polaroid umbrella was the first step. In addition to the creation of assets for PR and the selection and management of international agencies, the focus was on the realization of press and consumer events.
After completion of the launch phase, OTL continued to support the German market for Polaroid Originals, this time with a focus on media relations.