I am an experienced communications professional with a strong entrepreneurial spirit. I combine strategic thinking with creativity, storytelling skills, and a hands-on attitude. Over the course of years, I worked on the agency side, running teams of up to 10 people, consulting brands from fashion, lifestyle & beauty to tech.
I've also collected experience on the company side and in corporate communications. I've always been open to leaving my comfort zone, which helped me to learn, grow and acquire a wide set of skills.
I've worked with corporates like Telekom, Unilever, Procter&Gamble, Samsonite or Samsung, with startups and innovators like Glossybox, Outfittery, Cybex, Keatz, ThreadUp, in fashion with Desigual, Michalsky, Meltin'Pot, Sarenza and for a range of events and temporary projects.
Communication Strategy Storytelling Campaign Management Media Relations Content Creation Social Media Management Strategic Collaborations Events Creative Initiatives Employee Coaching
Head of Global PR (interim) | Polaroid Originals
Global brand launch strategy & rollout for the Polaroid Originals brand & OneStep 2 camera
Unit Director PR | CLY Communication
Strategic and operational lead of the PR unit of a Berlin-based agency for PR, events and celebrity relations
Freelance | Communications Consultant
Michalsky StyleNite PR Project Management (for Schroeder+ Schoembs PR)
Lollapalooza PR Launch (for Schroeder+ Schoembs PR)
Urban Nation: Museum for Streetart PR & communications concept and kick-off
Head of Communications | Offshow AG
Head of PR and Communications for Berlin-based startup furniture fair Qubique, resposnible for comms stratgy, content on owned channels, corporate print products, media relations
Executive Director PR | Plantage Berlin
Director of business unit Plantage Relations, a merger of Poplicity GmbH & Plantage Berlin; creation and execution of integrated communication campaigns
Managing Director | Poplicity
Founder, owner and managing director of Berlin-based public relations agency Poplicity, specialized in fashion and lifestyle PR
Junior - Senior Project Manager | Schröder + Schömbs PR
PR Project Manager working on various accounts with growing budget & team responsibility
Science Journalism | Freie Universität Berlin
1-year post-graduate program for approx. 15 students per year with the goal to enable students for journalistic writing, production of TV and radio features and digital publications
Law Studies | Westfälische Wilhelms Universität