About me

Professional Summary

I am an experienced communications professional with a strong entrepreneurial spirit. I combine strategic thinking with creativity, storytelling skills, and a hands-on attitude. Over the course of years, I worked on the agency side, running teams of up to 10 people, consulting brands from fashion, lifestyle & beauty to tech.
I've also collected experience on the company side and in corporate communications. I've always been open to leaving my comfort zone, which helped me to learn, grow and acquire a wide set of skills.

I've worked with corporates like Telekom, Unilever, Procter&Gamble, Samsonite or Samsung, with startups and innovators like Glossybox, Outfittery, Cybex, Keatz, ThreadUp,  in fashion with Desigual, Michalsky, Meltin'Pot, Sarenza and for a range of events and temporary projects.


Communication Strategy    Storytelling    Campaign Management    Media Relations  Content Creation    Social Media Management    Strategic Collaborations    Events  Creative Initiatives  Employee Coaching

Work Experience


Head of Global PR (interim) | Polaroid Originals

Global brand launch strategy & rollout for the Polaroid Originals brand & OneStep 2 camera


Unit Director PR | CLY Communication

Strategic and operational lead of the PR unit of a Berlin-based agency for PR, events and celebrity relations


Freelance | Communications Consultant

Michalsky StyleNite PR Project Management (for Schroeder+ Schoembs PR)
Lollapalooza PR Launch (for Schroeder+ Schoembs PR)
Urban Nation: Museum for Streetart PR & communications concept and kick-off 


Head of Communications | Offshow AG

Head of PR and Communications for Berlin-based startup furniture fair Qubique, resposnible for comms stratgy, content on owned channels, corporate print products, media relations


Executive Director PR | Plantage Berlin

Director of business unit Plantage Relations, a merger of Poplicity GmbH & Plantage Berlin; creation and execution of integrated communication campaigns


Managing Director | Poplicity

Founder, owner and managing director of Berlin-based public relations agency Poplicity, specialized in fashion and lifestyle PR


Junior - Senior Project Manager | Schröder + Schömbs PR

PR Project Manager working on various accounts with growing budget & team responsibility



Science Journalism | Freie Universität Berlin

1-year post-graduate program for approx. 15 students per year with the goal to enable students for journalistic writing, production of TV and radio features and digital publications


Law Studies | Westfälische Wilhelms Universität

Graduated "Diplom Jurist" - first state examination in law; elective subjects business law, information, telecommunication & media law


I'm passionate about all things future. From exploring social global megatrends to discussing the question about what is the "new black" over a glass of wine, I love to think and investigate what's next.
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