About me

Professional Summary

I am an experienced communications professional with a strong entrepreneurial spirit. I combine strategic thinking with creativity, storytelling skills, and a hands-on attitude. Over the course of years, I worked on the agency side, running teams of up to 10 people, consulting brands from fashion, lifestyle & beauty to tech.
I've also collected experience on the company side and in corporate communications. I've always been open to leaving my comfort zone, which helped me to learn, grow and acquire a wide set of skills.

I've worked with corporates like Telekom, Unilever, Procter&Gamble, Samsonite or Samsung, with startups and innovators like Glossybox, Outfittery, Cybex, Keatz, ThreadUp,  in fashion with Desigual, Michalsky, Meltin'Pot, Sarenza and for a range of events and temporary projects.

Skills

Communication Strategy    Storytelling    Campaign Management    Media Relations  Content Creation    Social Media Management    Strategic Collaborations    Events  Creative Initiatives  Employee Coaching

Work Experience

2017-2018

Head of Global PR (interim) | Polaroid Originals

Global brand launch strategy & rollout for the Polaroid Originals brand & OneStep 2 camera
 

2014-2017

Unit Director PR | CLY Communication

Strategic and operational lead of the PR unit of a Berlin-based agency for PR, events and celebrity relations
 

2013-2014

Freelance | Communications Consultant

Michalsky StyleNite PR Project Management (for Schroeder+ Schoembs PR)
Lollapalooza PR Launch (for Schroeder+ Schoembs PR)
Urban Nation: Museum for Streetart PR & communications concept and kick-off 

2010-2012

Head of Communications | Offshow AG

Head of PR and Communications for Berlin-based startup furniture fair Qubique, resposnible for comms stratgy, content on owned channels, corporate print products, media relations

2008-2009

Executive Director PR | Plantage Berlin

Director of business unit Plantage Relations, a merger of Poplicity GmbH & Plantage Berlin; creation and execution of integrated communication campaigns
 

2005-2008

Managing Director | Poplicity

Founder, owner and managing director of Berlin-based public relations agency Poplicity, specialized in fashion and lifestyle PR
 

2000-2005

Junior - Senior Project Manager | Schröder + Schömbs PR

PR Project Manager working on various accounts with growing budget & team responsibility

Education

1999-2000

Science Journalism | Freie Universität Berlin

1-year post-graduate program for approx. 15 students per year with the goal to enable students for journalistic writing, production of TV and radio features and digital publications

1994-1999

Law Studies | Westfälische Wilhelms Universität

Graduated "Diplom Jurist" - first state examination in law; elective subjects business law, information, telecommunication & media law

Interests

I'm passionate about all things future. From exploring social global megatrends to discussing the question about what is the "new black" over a glass of wine, I love to think and investigate what's next.
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